What We’re Reading: Technology is Retail’s Future
How customers shop has all changed.
Consumers now use technology to help them find the products and information they need. Consumers expect technology to make their customer experience easier and better.
If you’re not using technology as a retailer, you’re potentially losing customers and sales. Consumers shop with whoever provides them more value. It’s not a matter if you should use technology, but rather how should you?
These articles discuss technology’s role in the future of retail. Read on to learn why technology is important and how you should go about using it as part of your strategy. (more…)
Magento Drop Shipping: What it is and How to Set it Up.
As a seller using Magento, you’re always looking for ways to grow your online business. It doesn’t matter if you’re a new seller just starting off or if you’re an established seller already swamped with orders. Either way, you need to find a way to sell more products and then ship them to your customers.
Enter Magento drop shipping.
Drop shipping is a fulfillment process in which you sell items from your Magento storefront that are then shipped to your customer by a 3rd party, usually a wholesaler or manufacturer who stores the inventory. Drop shipping can be a great way to expand your product line, streamline your order and inventory management processes, or kick-start your new online business.
Drop shipping for Magento, however, can be a confusing and tricky process. In this post we’ll discuss the pros and cons of drop shipping. We’ll then give you examples of a few different drop ship solutions that you can use for your Magento webstore. (more…)
eCommerce & Google Tag Manager: The “why” and the “how”
Webstore integration to other technologies is usually a challenge, because every store is a little different. (Trust me…we know!) There’s also a complex ecosystem of technologies you may want to integrate into.
Google Tag Manager is a free application that helps to simplify the kind of webstore integrations that require JavaScript tagging. Ultimately this can save you a lot of time and money, and it can help you mitigate risk.
This post will dive into what Google Tag Manager is and how it can help you build a better webstore.
What We’re Reading: Brick & Mortar is Alive and Well
Brick & mortar retail is alive and well!
It’s common to hear proclamations that the brick & mortar store is a dying entity. But, trends, studies, and these articles show that it simply isn’t the case.
The way brick & mortar fits into your overall customer experience is certainly changing. The proliferation of sales channels has changed things, too. But, that doesn’t necessarily mean you should close all your doors. Read on to learn why.
10 Reasons Why Mobile Will Make or Break Your Back-to-School Success [INFOGRAPHIC]
When it comes to back to school 2015 trends, one theme stands out as the most important: mobile. Mobile devices account for 19% of all U.S. retail eCommerce sales, and this figure is estimated to reach 27% by the end of 2018 according to Corra. In fact, 69% of ALL smartphone users use an Amazon app (as shown in our eBay vs Amazon selling infographic).
Mobile is quickly becoming one of the, if not the, most important aspect of a retailer’s marketing strategy. That includes your back-to-school strategy.
This post will cover some of the most interesting and consequential statistics found in our new infographic “10 Reasons Why Mobile Will Make or Break Your Back-to-School Success”. (more…)