5 Questions to Ask Yourself About Your Multichannel eCommerce Strategy
Defining a multichannel eCommerce strategy should challenge your business. It should challenge you. It requires you to ask some tough questions, and it requires that you answer them.
When defining your multichannel eCommerce strategy, consider these questions.
Boost Sales With These Product Photography Tips
This blog post is a guest post by our friends over at ClipItQuick.com. They are experts in product photography and have agreed to share some of this information with our readers at Multichannel Insights.
It’s easy to overlook the importance of product photos when selling online. Whether you’re selling on your own website or via an online marketplace such as Amazon or eBay, it’s crucial that your product photos stand out from the competition and allow buyers to see your product in vivid detail almost as if it were in their own hands.
We’ve written extensively about taking great product photos on our own blog and have distilled some of this advice here into a few simple tips for our nChannel readers. (more…)
What We’re Reading: Technology is Retail’s Future
How customers shop has all changed.
Consumers now use technology to help them find the products and information they need. Consumers expect technology to make their customer experience easier and better.
If you’re not using technology as a retailer, you’re potentially losing customers and sales. Consumers shop with whoever provides them more value. It’s not a matter if you should use technology, but rather how should you?
These articles discuss technology’s role in the future of retail. Read on to learn why technology is important and how you should go about using it as part of your strategy. (more…)
Magento Drop Shipping: What it is and How to Set it Up.
As a seller using Magento, you’re always looking for ways to grow your online business. It doesn’t matter if you’re a new seller just starting off or if you’re an established seller already swamped with orders. Either way, you need to find a way to sell more products and then ship them to your customers.
Enter Magento drop shipping.
Drop shipping is a fulfillment process in which you sell items from your Magento storefront that are then shipped to your customer by a 3rd party, usually a wholesaler or manufacturer who stores the inventory. Drop shipping can be a great way to expand your product line, streamline your order and inventory management processes, or kick-start your new online business.
Drop shipping for Magento, however, can be a confusing and tricky process. In this post we’ll discuss the pros and cons of drop shipping. We’ll then give you examples of a few different drop ship solutions that you can use for your Magento webstore. (more…)
eCommerce & Google Tag Manager: The “why” and the “how”
Webstore integration to other technologies is usually a challenge, because every store is a little different. (Trust me…we know!) There’s also a complex ecosystem of technologies you may want to integrate into.
Google Tag Manager is a free application that helps to simplify the kind of webstore integrations that require JavaScript tagging. Ultimately this can save you a lot of time and money, and it can help you mitigate risk.
This post will dive into what Google Tag Manager is and how it can help you build a better webstore.
