What We’re Reading: Shipping & Fulfillment Innovation
There’s been a lot in the news about new innovations in shipping & fulfillment. Buying online used to mean waiting days or even weeks for your package to arrive. The buyer had no visibility–just a promise of an eventual package. The merchant had little accountability. But, now the tables have turned!
Largely fueled by Amazon Prime’s free two-day shipping policy, customer expectations have gone much higher. This week, we’re sharing some articles that shine light on new innovations for getting orders to customers.
The 5 Rules of Multichannel eCommerce
Today’s online retailer does his or her self a disservice by executing a single channel strategy. The competition is too great. The consumer expectations are too high. The variation in buyer preference is too wide.
If you want to be successful in 2015 eCommerce and beyond, you need to understand how to define and execute a multichannel eCommerce strategy.
What We’re Reading: Shortening The Retail Sales Cycle
Buying something from the store doesn’t seem like a long process. You go find your item, take it to the register, get your card out and you pay.
Not only that, but you can simply go to a store online and buy from there as well.
Even though this process seems so simple and easy, retailers everywhere are trying to make it even easier.
These articles show some successful ideas, and some that aren’t. (more…)
5 Questions to Ask Yourself About Your Multichannel eCommerce Strategy
Defining a multichannel eCommerce strategy should challenge your business. It should challenge you. It requires you to ask some tough questions, and it requires that you answer them.
When defining your multichannel eCommerce strategy, consider these questions.
Boost Sales With These Product Photography Tips
This blog post is a guest post by our friends over at ClipItQuick.com. They are experts in product photography and have agreed to share some of this information with our readers at Multichannel Insights.
It’s easy to overlook the importance of product photos when selling online. Whether you’re selling on your own website or via an online marketplace such as Amazon or eBay, it’s crucial that your product photos stand out from the competition and allow buyers to see your product in vivid detail almost as if it were in their own hands.
We’ve written extensively about taking great product photos on our own blog and have distilled some of this advice here into a few simple tips for our nChannel readers. (more…)