Merchandising Tips for the Modern Retail Brand
If you’re responsible for merchandising, your job is really complicated these days. You’re facing a retail environment unlike any we’ve ever seen. It’s exciting, but it can also be overwhelming.
Retail brands are expected to sell through multiple channels. They are expected to provide a consistent experience across them. But, this puts a heavy burden on the merchandisers who are responsible for architecting that experience.
This article will summarize today’s merchandising challenges and provide tips for overcoming them.
Why Product Information Management (PIM) is Vital for B2B Selling
Whether you’re a distributor, wholesaler, or manufacturer, you rely on your master catalog of product data. It’s your lifeline. It’s how you communicate and work with your partners, both resellers and retailers.
But do you currently manage your master catalog the best that you can? Is your data quality where you want it to be?
It’s probably not. You know you need to improve it. In this post, we’ll discuss how a Product Information Management (PIM) system can significantly improve your master catalog and help you seize new selling opportunities. (more…)
What We’re Reading: Shipping & Fulfillment Innovation
There’s been a lot in the news about new innovations in shipping & fulfillment. Buying online used to mean waiting days or even weeks for your package to arrive. The buyer had no visibility–just a promise of an eventual package. The merchant had little accountability. But, now the tables have turned!
Largely fueled by Amazon Prime’s free two-day shipping policy, customer expectations have gone much higher. This week, we’re sharing some articles that shine light on new innovations for getting orders to customers.
The 5 Rules of Multichannel eCommerce
Today’s online retailer does his or her self a disservice by executing a single channel strategy. The competition is too great. The consumer expectations are too high. The variation in buyer preference is too wide.
If you want to be successful in 2015 eCommerce and beyond, you need to understand how to define and execute a multichannel eCommerce strategy.
What We’re Reading: Shortening The Retail Sales Cycle
Buying something from the store doesn’t seem like a long process. You go find your item, take it to the register, get your card out and you pay.
Not only that, but you can simply go to a store online and buy from there as well.
Even though this process seems so simple and easy, retailers everywhere are trying to make it even easier.
These articles show some successful ideas, and some that aren’t. (more…)
