Retail Data: 100 Stats About Retail, eCommerce & Digital Marketing
The web is chock full of awesome research, survey results, and insights about retail. You could spend hours digging around looking for quotable bits of information.
(Trust me. I did.)
To make it easy for you, I compiled 100 different statistics about retail, eCommerce, customer experience, and a whole bunch of related topics. Use this post as a singular place to find lots of data points to use for whatever purpose you need.
Enjoy!
What We’re Reading: Industry Experts On Customer Experience
Creating an exceptional customer experience can be difficult. And, the shear volume of advice, tips, and how-to’s on the Internet make it even more confusing. It can be difficult to dissect who is an expert, and who is just peddling ideas to look like an expert. Sometimes it’s just best to listen to recognized industry leaders.
So, this week we’ve got three examples of recognized industry experts giving customer experience advice (and a little more).
In Search of a Sales Channel Strategy Framework
Bob is an eCommerce merchant. He started his business with his bare hands, and he is passionate about making it grow.
Bob also knows the importance of implementing a multichannel strategy. He knows that he needs to expand his business, so that he can sell to different types of customers through different kinds of touchpoints. But, Bob is a little stumped. How is he supposed to figure out what expansion opportunities are best for him? How should he evaluate the options in front of him?
Bob isn’t a real person, but his archetype is. He may even sound like you!
Merchants need to make decisions about how to grow their business. Sometimes they are risky decisions. While you can’t avoid the risk of failure completely, you can reduce it by taking an intentional, strategic approach to decision making.
In this post, we’ll look at how the Bobs of the world should make one of their most critical decisions: how they plan to expand their business to seize new channel opportunities.
Top 5 Shopify Shipping Apps
Selling online through your Shopify web store presents many difficulties. A lot can go wrong throughout the time it takes to attract a new customer, convert them into a buyer, and then shipping their order.
Where many Shopify owners go wrong is in their ability to ship items timely and accurately. Dealing with angry customers over lost orders or having to refund customers is a headache. You need one of Shopify’s shipping apps to automate how you manage shipping.
In this post, we’ll compare what we think are the top 5 Shopify shipping apps. (more…)
What We’re Reading: Throwback Retail
We spend a lot of time focusing on the future of retail, the future omnichannel, the future of eCommerce, etc. But, there’s a lot of value in looking backwards, too!
There’s wisdom in the past. There’s experience. There are stories from which you can learn. This week we’re reading about the past, and how it can help you in the future.
