In Search of a Sales Channel Strategy Framework
Bob is an eCommerce merchant. He started his business with his bare hands, and he is passionate about making it grow.
Bob also knows the importance of implementing a multichannel strategy. He knows that he needs to expand his business, so that he can sell to different types of customers through different kinds of touchpoints. But, Bob is a little stumped. How is he supposed to figure out what expansion opportunities are best for him? How should he evaluate the options in front of him?
Bob isn’t a real person, but his archetype is. He may even sound like you!
Merchants need to make decisions about how to grow their business. Sometimes they are risky decisions. While you can’t avoid the risk of failure completely, you can reduce it by taking an intentional, strategic approach to decision making.
In this post, we’ll look at how the Bobs of the world should make one of their most critical decisions: how they plan to expand their business to seize new channel opportunities.
Top 5 Shopify Shipping Apps
Selling online through your Shopify web store presents many difficulties. A lot can go wrong throughout the time it takes to attract a new customer, convert them into a buyer, and then shipping their order.
Where many Shopify owners go wrong is in their ability to ship items timely and accurately. Dealing with angry customers over lost orders or having to refund customers is a headache. You need one of Shopify’s shipping apps to automate how you manage shipping.
In this post, we’ll compare what we think are the top 5 Shopify shipping apps. (more…)
What We’re Reading: Throwback Retail
We spend a lot of time focusing on the future of retail, the future omnichannel, the future of eCommerce, etc. But, there’s a lot of value in looking backwards, too!
There’s wisdom in the past. There’s experience. There are stories from which you can learn. This week we’re reading about the past, and how it can help you in the future.
Merchandising Tips for the Modern Retail Brand
If you’re responsible for merchandising, your job is really complicated these days. You’re facing a retail environment unlike any we’ve ever seen. It’s exciting, but it can also be overwhelming.
Retail brands are expected to sell through multiple channels. They are expected to provide a consistent experience across them. But, this puts a heavy burden on the merchandisers who are responsible for architecting that experience.
This article will summarize today’s merchandising challenges and provide tips for overcoming them.
Why Product Information Management (PIM) is Vital for B2B Selling
Whether you’re a distributor, wholesaler, or manufacturer, you rely on your master catalog of product data. It’s your lifeline. It’s how you communicate and work with your partners, both resellers and retailers.
But do you currently manage your master catalog the best that you can? Is your data quality where you want it to be?
It’s probably not. You know you need to improve it. In this post, we’ll discuss how a Product Information Management (PIM) system can significantly improve your master catalog and help you seize new selling opportunities. (more…)